Very interesting collection of essays. When Domino's entered the market in India, food delivery at home was unheard of, they literally paved the way for Zomato to pick up on the idea a few years later. And this is a perfect example of how a brand and clever marketing can go hand in hand, Paresh Rawal Domino's ads are iconic.
Great collection, as usual!
For Dominos, the '30-minute delivery or free' experiment turned out to be revolutionary.
Loved the analogy between AI and McKinsey – and it makes sense :D
Very interesting collection of essays. When Domino's entered the market in India, food delivery at home was unheard of, they literally paved the way for Zomato to pick up on the idea a few years later. And this is a perfect example of how a brand and clever marketing can go hand in hand, Paresh Rawal Domino's ads are iconic.