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Super interesting & informative. It's a lot like advertising itself - one stupid product isn't going to make you glow and change your face colour but you think it will because your mind is so used to buying the narrative that this will change everything. You might be applying water for all anyone knows.

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That actually happens- a lot of the "science" thrown around in cosmetics is just to make it sound grand and doesn't really do much. Some say that a lot of cosmetics is a voluntary tax people impose on themselves :D

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Excellent article, Sahil! And thanks for also mentioning the book, I've gotta read it.

Appreciate you for choosing some very interesting topics to read about every week!

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